Nudge

“Nudge is the best endorsement for social psychology that I’ve ever read…….Nudge has been enormously influential in policy circles. Around the world, city, state, and federal governments are trying to design policies and procedures that nudge. There are nudge units within companies, focused on how to improve the functioning of businesses. So, Nudge has had a huge impact and it does a nice job of describing why social psychology and behavioral science more broadly matter in our world.” Read more...

The best books on Behavioral Science

Nicholas Epley, Psychologist

“The government, which in their model is benevolent, sets up rules that encourage people to make the right choices, that nudge people to make the right decisions.” Read more...

The best books on Capitalism and Human Nature

Robert J Shiller, Economist

“Nudge is a very important book. One of the reasons Nudge is so important is because it’s taking these ideas and applying them to the policy domain. Here are the mistakes we make. Here are the ways marketers are trying to influence us. Here’s the way we might be able to fight back. If policymakers understood these principles, what could they do? The other important thing about the book is that it describes, in detail, small interventions. It’s basically a book about cheap persuasion.” Read more...

The best books on Behavioural Economics

Dan Ariely, Economist

“Nudge talks about the way that you present people with choices or the way that you allow people to make choices, very subtle interventions, which really have an effect on the choices people will make. So the way that you organise food on a tray or on display in a store will change the kinds of food that people select to eat. In our case, I know this is one area that we’re moving into – can we help people make better health choices?” Read more...

The best books on Health and the Internet

Elad Yom-Tov, Technologist